Job description


Digital Marketing Manager (4554)

We’re a national law firm with a local reach. Our philosophy is ‘Expert Hand, Human Touch’ – something you’ll find in the way we work with our clients and how we support our teams. But we’re more than just a law firm – we’re a team of people working together to help individuals and businesses navigate life’s ups and downs. Working here you’ll feel a part of our friendly and inclusive environment.

We’ll value you for who you are and what you bring. We support each other and push boundaries to achieve incredible things and make a real difference to our clients and communities.

We’re always looking to support our colleagues in working in a way that best works for them. Please speak to one of our Talent Acquisition Team to find out more information about our flexible working arrangements.

Your Role and What You'll Be Doing

12 Month maternity cover

This role is the firm’s lead on digital marketing and is responsible for developing and delivering the digital marketing strategy, using digital platforms to increase awareness of Irwin Mitchell and drive new business. 

They will develop and implement promotional strategies, including paid social media, PPC and SEO, as well as non-digital channels, working in collaboration with the Paid Media Manager and Head of Group Marketing.

They will oversee digital channel selection across all activity to ensure the correct channels and tactics are selected and utilized to maximize performance. They will manage a team of in-house digital specialists, as well as working with external agency suppliers. They will also lead the Content function, providing strategic direction on tone of voice and style for the firm, as well as overseeing the quality of written material produced within the team.

They will give direction to the web development/web design team, ensuring a focus on valuable and strategic pieces of work. They will be responsible for ensuring the firm is getting value from products such as the content management system. They will work with key stakeholders across the business to understand requirements, risks and opportunities, and recommend the best course of action from a digital marketing perspective. They will also lead on digital marketing data and reporting.

About You
  • Inquisitive mind and strategic thinker with the ability to extract insights from raw data and tools provided and deliver and implement strategic recommendations
  • Results oriented with a track record and deep understanding in evolving content, paid (including both on and offline channels) and SEO strategies to continually improve campaign performance of lead generation
  • Genuine passion for and deep understanding of digital marketing
  • Strong copywriter and sub-editor with experience of developing tone of voice and style guides
  • Capable of interpreting legal services and understanding the needs of clients
  • Strong understanding of SEO guidelines
  • Commercially astute
  • Understands brands and how to communicate their values
  • Able to work to deadlines and under pressure without compromising on accuracy
  • Experience in paid search, CRO, display advertising, SEO, social media and website management essential
  • Understanding of web development and web design and comfortable directing these teams to achieve digital marketing objectives.
  • Understanding of offline marketing channels and how they interact with digital channels to deliver best results
  • High level understanding of the legal or professional services market
Our Benefits - What We Can Offer You
  • Flexible working options - Make work fit around your life, not the other way around.
  • 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too
  • Generous and flexible pension schemes.
  • Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
  • Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.

We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported to work in a way that best suits you.  This includes our Flexible by Choice programme which gives our colleagues more choice over how they wish to work subject to role and client requirements.

We have recently been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2023! 

Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.  

Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono. 

Additional Information

As part of the Irwin Mitchell Group’s on-boarding process all successful applicants are required to complete the group’s employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, existing employees, clients, partners and other stakeholders.

Depending on the role you apply for we may carry out checks that will establish your eligibility to work in the UK, and criminal record check and financial checks ­with a credit reference agency will also be undertaken.

The employment screening process will fully comply with Data Protection and other applicable laws.

Irwin Mitchell LLP is an equal opportunity employer.


We're proud of our values, and we're looking for people who share them

  • Sub-Department:
    Digital Marketing
  • Sub-Division:
    Marketing & Propositions
  • Company:
    IM LLP
  • Working Hours:
    Full Time
  • Vacancy Type:
    Fixed Term Contract
  • :
  • Salary:
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