Job description

Senior Transformation Manager - BD & Marketing (6475)

Your Role and What You'll Be Doing

Your Role

You'll be responsible for driving the transformation, governance and ongoing development of our core Business Development and Marketing platforms. Acting as a strategic partner to the business, you'll help define how client and prospect information moves through our technology ecosystem, ensuring consistency, efficiency and scalability across multiple platforms.  You'll develop a panoramic view of the end-to-end lead management and client acquisition journey, working across key platforms including:

  • Microsoft Dynamics CRM
  • Peppermint CRM
  • Contact Centre platforms
  • Matter Management systems

A key initial focus will be the transformation and standardisation of lead management processes, creating a strong foundation for future automation and AI-driven capabilities. You'll also contribute to wider strategic initiatives including CRM integration, reporting and data transformation programmes

What You'll Be Doing

  • Leading transformation initiatives across our BD & Marketing technology platforms.
  • Defining and delivering the strategic roadmap for platform standardisation and improvement.
  • Establishing governance frameworks, processes and operating models across multiple interconnected systems.
  • Gathering and translating business requirements into effective technology solutions and process improvements.
  • Working closely with Business Development, Marketing, Technology, Operations and Data teams to align platform capabilities with business objectives.
  • Driving improvements in lead management, client relationship management and reporting capabilities.
  • Developing strategies to improve user adoption, engagement and business value from our technology investments.
  • Identifying opportunities for automation, innovation and future AI-enabled solutions.
  • Improving data quality, platform integration, governance and reporting capabilities.
  • Monitoring platform performance and benefits realisation, providing insight and recommendations to senior stakeholders.
  • Acting as a trusted advisor to senior leadership on platform strategy and transformation priorities.
About You

 We're looking for a commercially minded transformation professional who combines strong technical understanding with excellent stakeholder engagement skills and a passion for driving meaningful change.

You'll Have:

  • Significant experience operating as a CRM Product Owner, Transformation Lead, Product Manager or similar role within a complex organisation.
  • Strong experience working with Microsoft Dynamics 365 and wider CRM technologies.
  • A proven track record of delivering CRM, digital or business transformation programmes.
  • Experience establishing governance, business processes and operating models across enterprise platforms.
  • Strong understanding of lead management, customer journeys, reporting and data flows.
  • Experience gathering complex business requirements and translating them into practical solutions.
  • Excellent stakeholder management skills, with the ability to influence and challenge at senior levels.
  • Strong analytical, problem-solving and decision-making capabilities.
  • A continuous improvement mindset with a passion for learning and innovation.

Ideally You'll Also Have:

  • Experience with Peppermint CRM, Power BI and the Microsoft Power Platform.
  • Exposure to automation, AI or digital innovation programmes.
  • Experience within professional services, legal services or another complex client-centric environment.
  • Experience supporting enterprise reporting, data or CRM integration initiatives.

 
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  • Sub-Department:
    Business Development & Marketing
  • Sub-Division:
    Business Development & Marketing
  • Company:
    IM LLP
  • Working Hours:
    Full Time
  • Vacancy Type:
    Permanent
  • Location:
    Birmingham, Flexible, Leeds, Manchester, Sheffield
  • Salary:
    Competitive
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