Irwin Mitchell is at a pivotal moment in its history. The firm has ambitious growth plans, a clear strategic direction and a determination to strengthen its position as one of the UK's leading legal and professional services organisations. Under the leadership of a new Group Marketing Officer, the Business Development & Marketing function is being reshaped around a modern growth engine model that brings together Business Development, Marketing Strategy, Brand, Content, Digital, CRM and Marketing Operations with a shared focus on commercial impact and sustainable growth.

This is an exciting time to join the function. Significant investment is being made in capability, technology, data and talent, supported by a new operating model designed to accelerate growth, improve client experience and strengthen market position. With strong leadership support, genuine appetite for change and a clear vision for the future, there is a unique opportunity to help shape what comes next.

Your Role

As Senior Marketing Manager, you'll act as the strategic marketing partner across Private Client Group, Business Services Group and International. You'll translate business priorities into effective go-to-market strategies, helping to drive client growth, intermediary engagement, retention and cross-sell activity.

Reporting to the Head of Marketing Strategy & Go-to-Market, you'll lead a team of Go-to-Market Managers and Executives whilst working closely with Managing Partners, Heads of Business Development and specialist marketing teams. You'll ensure marketing activity is aligned to commercial objectives and delivers measurable business outcomes.

What you’ll be doing:

• Leading marketing strategy across PCG, BSG and International.
• Translating commercial priorities into effective go-to-market plans.
• Driving client growth, retention, expansion and intermediary development.
• Defining cluster priorities and investment decisions.
• Creating strategic briefs for specialist marketing teams.
• Partnering closely with Business Development leadership teams.
• Leading and developing the GTM team.
• Driving stakeholder engagement and confidence.
• Using data, insight and performance reporting to optimise activity.
• Demonstrating measurable marketing contribution to business growth.

Essential

• Experience developing and delivering marketing strategies across multiple business areas.
• Experience translating commercial objectives into growth-focused marketing plans.
• Strong stakeholder management and influencing skills.
• Experience leading integrated marketing programmes.
• Strong planning and prioritisation capabilities.
• Commercially focused with a data-driven approach.
• Experience building and leading high-performing marketing teams.
• Strong understanding of modern marketing disciplines, including digital, CRM, content and brand.
• Experience supporting client development, cross-sell and relationship growth strategies.
• Ability to work autonomously in a fast-paced environment.

Desirable

• Professional services, financial services or regulated sector experience.
• Experience supporting business transformation initiatives.
• Knowledge of legal services or intermediary-led markets.
• Experience operating within complex matrix environments.