Irwin Mitchell has ambitious growth plans and a clear opportunity to strengthen its position as a leading voice within the legal sector. As Senior Content Strategy Manager, you'll play a critical role in delivering that ambition by owning the firm's content and thought leadership strategy and ensuring content supports commercial growth, client engagement and brand development.

Reporting to the Head of Brand, Reputation & Content, you'll act as the strategic owner of content across the firm, defining what content is produced, why it exists, who it serves and how success is measured. You'll be responsible for developing a content framework that supports brand, marketing, communications and business development priorities across all business units.

What you’ll be doing:

• Owning and developing the firm's content and thought leadership strategy.
• Defining content pillars, themes and narratives that guide editorial activity.
• Ensuring content supports wider marketing, communications and business development objectives.
• Leading the firm's social media strategy and ensuring channels are used effectively to support engagement, thought leadership and brand building.
• Managing and developing Content and Social Media team members.
• Acting as the final editorial authority for content quality, tone of voice and brand consistency.
• Establishing governance, frameworks and standards for content production.
• Developing firm-wide content planning processes and operating models.
• Measuring content effectiveness and demonstrating commercial impact.
• Partnering with Digital teams to improve SEO, authority building and AI-driven discoverability.
• Building strong relationships with senior stakeholders across Brand, PR, Digital and Business Development.

Essential

• Senior-level experience within content, editorial or communications leadership.
• Experience developing and governing content frameworks and operating models.
• Strong editorial judgement and quality standards.
• Experience leading teams and managing managers.
• Ability to operate with a high degree of autonomy and accountability.
• Understanding of content performance measurement, SEO and content management platforms.
• Experience demonstrating content contribution to commercial outcomes.
• Strong understanding of content and social media within both B2B and B2C environments.
• Exceptional stakeholder management, communication and influencing skills.
• Collaborative leadership style with strong professional judgement.

Desirable

• Experience within professional services or another regulated environment.
• Experience managing agency relationships and external partners